Michael Guta says, “The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience.
Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium placement.
While the market has many different outlets for brands to advertise with video, the benefit of using Twitter is it allows advertisers to insert themselves when an event is trending. Whether it is the Super Bowl, the Grammys or any other large event, Twitter video ads will provide a strong reach because it is highly targeted.
Twitter makes this possible by giving advertisers the opportunity to own Twitter’s most valuable property for 24 hours. The top ad slot in the timeline can now be purchased with a promoted video, so anytime a user initially opens the app or first visits Twitter.com they will see your brand”.

Pay to Place Twitter Video Ads at the Top of Every Timeline with First View

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