Jaykishan Pnachal says, “It is an undeniable fact that technology has and is continually changing the way we do business, and has made its impact on digital marketing as well.

In fact, it has brought digital marketing a long way and its future looks bright.

However, many a time, novice marketers fail to realize just how much and how often technology is changing.

This can cost businesses as marketers have a tough time keeping up with the changing trends. This, often proves to be their biggest marketing mistake.

It doesn’t take long for a marketing strategy to become outdated. This makes it all the more important for digital marketers to stay abreast of the changes and know exactly how they will affect your business.

Some of the recent changes relate to mobile technology, big data and the Internet of Things (IoT).

Mobile technology refers to the emergence of responsive web design, which has become increasingly popular, and even necessary in the digital marketing sphere”.

Stay In the Know: How to Keep Up with Digital Marketing Trends

Business.com

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