‘Driving engagement & ROI with customer-centric marketing’ – Econsultancy
Jeff Rajeck says, “Econsultancy held a series of Customer-Centricity Marketing roundtables in Mumbai on February 25, and dozens of client-side marketers came to discuss the trends, best practices, and issues they are facing.
The roundtables had in-depth discussions on two related topics, Engagement & Measuring ROI and How Technology Can Assist You in Digital Transformation.
They were moderated by subject matter experts from Econsultancy and our event sponsor Epsilon.
Delegates brought their own experiences, questions, and challenges to the table for open discussion.
Below is a summary of the main talking points that arose during the day on the first topic, Engagement & Measuring ROI”.
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