Jeff Rajeck says, “It is well-known that email and marketing automation are among the best ways for brands to connect digitally with their customers.

And, accordingly, both techniques regularly appear at the top of the priority lists for marketers in South-East Asia.

But how are marketers in South-East Asia really using email marketing and automation? And what, specifically are marketers in the region planning for this coming year with regards to these techniques?

To answer these questions and more, Econsultancy, in association with IBM Marketing Cloud, surveyed more than 500 client-side and supply-side respondents in South-East Asia about email and marketing automation”.

Four great insights about email & marketing automation in South-East Asia

‘Econsultancy’ Blog

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