Entrepreneur team says, “Most small businesses want their website to generate leads — but, unfortunately, most small business websites are not built to do so. All is not lost, though.

Here are 10 things you can do to improve the lead generating power of your website, starting immediately.

1. Go mobile-friendly
Having a mobile-friendly website is HUGE. More people access the Internet via mobile phones than desktops, and the gap is widening. You’ll pick up lots of mobile traffic and leads by delivering mobile users a great website experience. Also, a mobile-friendly website will help your online visibility. Converting to a mobile-friendly website can be quite affordable, too, depending on the platform and design of your current website.

2. Prominent phone number
Make your website big and bold at the top of every page of your website, and for mobile viewing, keep an interactive phone icon fixed at the top of the page. Hot prospects, especially on mobile devices, will want to call you rather than fill out a form. Make it super easy for them to do so”.

How to Overcome the ‘One-Size-Fits-All’ Marketing Trap
MarketingSherpa

Sharing is caring