Rachel Lindteigen says, “Most marketers would love to go viral — they want that amazing pickup, millions of shares, tons of attention, the elusive 15 minutes of fame. Why wouldn’t you aim for huge success? It sounds amazing, right?

I want to go viral, sign me up… right? Why not?

Going viral isn’t an effective content strategy because it’s not something you can plan for, nor is it something that’s easily replicated for long-term success. Most viral content has a very short shelf life.

It’s the darling of the internet for a few days or a week or two, and then it’s gone. It’s forgotten, and consumers have moved to the next item.

Rather than having short-lived attention from fleeting fans, brands would be much better served by creating long-lasting strategies with content that helps their audience connect with them and their products. The reality is, most who aim for it will never achieve viral success”.

Why “Go Viral” Is Not An Effective Content Marketing Strategy

Marketing Land

Sharing is caring