Katie Ash says, “Many people claim to know the secrets to optimal email performance. But a closer look reveals this advice is often based on assumptions about human behavior and logic. Testing remains ever important for all elements of email marketing. After all, numbers don’t lie.

At SaleCycle, we use email to educate and share content with our potential clients. In Q4 2015, we took it upon ourselves to test the four most important elements of prospecting emails, and found out just why they are so important.

Over a period of three months, 6,340 prospecting emails were sent to prospects in SaleCycle’s APAC region. We sell to managers and C-level executives in marketing and e-commerce, focusing on enterprise brands in the fashion, retail, and travel industries. Statistics in the below examples come from the performance analysis of these prospecting emails”.

4 Data-Backed Techniques for Sending Better Prospecting Emails

HubSpot

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