‘Appeal: Does your value proposition actually make customers say, “I want this product or offer”?’ – MarketingExperiments
Daniel Burstein says, “Startups can reveal some pretty enlightening information about what makes a successful value proposition. After all, unlike established companies with divisions and brands and patents and factories and distribution networks, the main asset many startups have is their value proposition (often communicated as an “elevator pitch”).
CB Insights recently conducted a post-mortem of more than 100 failed startups to try to figure out what went wrong.
The top reason they failed — “No market need,” cited by 42%.
To put that into marketing terms, their value proposition had no appeal”.
Appeal: Does your value proposition actually make customers say, “I want this product or offer”?
Comments are closed.
