Patricio Robles says, “With most brands active in multiple social channels, it’s no surprise that many seek to cross-promote their various social accounts.

But could the ability to do that be severely curtailed in the future? Instagram’s behavior suggests that it could.

Facebook, which owns Instagram, decided to block users from adding links to other social apps, namely Snapchat and Telegram, to their profiles. Facebook’s justification?”.

Is Instagram’s blocking of social cross-promotion a harbinger of things to come?

‘Econsultancy’ Blog

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