Patricio Robles says, “With Facebook Live, the world’s largest social network has entered the live-streaming space in a big way.

As with most new Facebook product launches, there are many considerations for brands and marketers.

Here’s what they should know about Live.

Mark Zuckerberg is “obsessed” about it

Facebook co-founder and CEO Mark Zuckerberg has reportedly made Live a priority for the company’s video-focused product and engineering teams.

Zuckerberg is Facebook’s de facto product chief, and while his blessing doesn’t guarantee success, anything he throws his weight behind is likely to receive significant attention, investment and promotion”.

What marketers need to know about Facebook’s livestreaming push

‘Econsultancy’ Blog

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