Andy goddard says, “If you’re serious about generating leads through your website, you’ll probably have several landing pages set up for a variety of content offers, with multiple conversion paths for visitors to take. That’s great, but it’s surprising how many people miss relatively straightforward opportunities to drive conversions on their home page.

Think about it – your home page is almost certainly the most visited page on your site. But how many people arrive and bounce straight off? If you can keep them there and push that conversion rate up by just a couple of percentage points – that’s potentially a big increase in leads.

Many home pages underperform because people are reluctant to change them. The design, layout and content were probably settled on following hours of discussion involving multiple contributors during the initial website project. So there can be some anxiety about tweaking that formula. Understandably, because the home page is so important, some people just won’t want to mess around with it once it’s done”.

15 Ways to Drive More Home Page Conversions Without Reinventing the Wheel

HubSpot

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