John Boitnott says, “Let’s say your small business has an amazing product, your sales and customer service teams are exemplary, and you have powerful marketing that drives customers to your website. Despite all that, without a reliable web host to deliver a stellar online retail experience, people are just a click away from supporting your competitors. Even major corporations aren’t immune to challenging website issues. As CNBC reports, during Cyber Monday in 2015, Target’s website crashed, resulting in not only loss of sales, but in negative sentiment spread through social media.

In 2018, worldwide retail sales will reach more than $28 trillion so it’s vital your business has a strong web strategy. It all begins with a website that functions correctly, which requires a stable Web host to guarantee very little downtime and a pleasurable user experience. Whether you’re launching a brand-new site or sprucing up an existing one, here are five features to keep in mind when searching for a Web host for your small business”.

5 Vital Considerations When Choosing Your Web Hosting Service
MarketingSherpa

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