‘Five Customer Insight Mistakes You Must Avoid’ – MarketingProfs
Denyse Drummond-Dunn says, “With so much information flowing into organizations these days, we are all feeling a little overwhelmed. What’s worse, however, is that customer insights haven’t increased at the same rate as data availability.
Customer insights are essential to growth and continued success, yet they remain the elusive holy grail of business.
Let me start by explaining what I understand by an insight.
An insight is a statement that summarizes an accurate and deep understanding of a market or consumer. Moreover, an actionable insight is about people’s needs—and also about changing their behavior.
Why do so many companies struggle to develop actionable insights?”.
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