Jim Yu says, “An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates.

As brands compete on the digital marketing battleground, a clear differentiation is appearing among organizations just starting out in search, those that are developing and scaling customer-centric content strategies and the innovators that stay ahead of their digital marketing competition.

In a content market where spend is forecast to grow to over $300 billion in the next four years, modern-day marketers are building holistic digital marketing strategies that span across search, social and content marketing disciplines. This convergence of paid, owned and earned media strategies means marketing teams must work cross-functionally to support company-wide growtha”.

Search, social and content: Reaching digital marketing maturity

Marketing Land

Sharing is caring