‘You don’t have to be a liar to be a great marketer’ – Marketing Land
David Rodnitzky says, “This email looks like it’s the result of an internal conversation at this company specifically about me and my agency. It doesn’t look like it was auto-generated, but it was.
How do I know? I get all the bounced emails at my company, and I got the exact same email addressed to several other people in the company.
But even if I didn’t get the bounces, it’s still obvious to me that this is bulk mail. Clever, well-disguised bulk mail, but bulk mail nonetheless.
The technique being used here is what I call “faux personalization” — an attempt to make spam look like unique content. It usually starts with a subject line that references a conversation that never happened, like “Wanted to circle back” or “Are we still on for next week?,” and proceeds to follow with content that continues the ruse”.
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