‘Ecommerce product descriptions: Are they always necessary?’ – Econsultancy
Ben Davis says, “Product descriptions have long been advocated as both a sales and an SEO tactic.
But is this a bit ‘web 2.0’, or even ‘web 1.0’?
Here is some evidence that product descriptions could be a red herring.
1. Badly written product descriptions will devalue products & websites
You might think it’s hardly an argument against using product descriptions, to say that they are unhelpful when not done well. That could be said of any feature, surely?
Possibly, but I’m inclined to believe that the subjectivity involved in writing and reading a product description makes them dangerous.
I’m not talking about functional descriptions which, much like product specifications, are often necessary”.
Comments are closed.
