Berry Levine says, “Everywhere you look, there are signs that virtual reality is suiting up for marketers.

But aside from the pending issues of cost and installed base, there’s one essential question:

What does virtual reality offer marketers that can’t be provided by other, more established (read: cheaper and easier-to-manage) technology? (Augmented reality, which overlays VR on actual reality, is substantially different because it modifies rather than replaces your surroundings and is not directly considered here.)

To get some idea, we talked to a couple of interactive ad/marketing execs and asked: what is the essential value proposition from VR for marketers?

There are three intrinsic benefits, 3Q Digital’s Chief Marketing and Revenue Officer, Scott Rayden, told me: the deluge of data, the resulting hyper-personalization and the ability to tantalize a potential customer with a variety of real-enough product/service experiences.

The potential datapalooza could dwarf the number and kind of data points that marketers now acquire from web sites, mobile apps and other sources, he pointed out”.

What does VR-based marketing offer that other tech does not?

Marketing Land

Sharing is caring