‘5 Easy Ways to Improve Client Retention’ – Entrepreneur
Jayson Demers says, “Client (or customer) retention is essential to the survival of any business. First, it’s important to understand why client retention produces more long-term value and costs less than customer acquisition: You’ve convinced a customer already familiar with your brand to buy again; and that effort will always take less money and effort than introducing a new user to your brand from scratch.
Similarly, retaining a customer means you’ve positioned yourself for multiple transactions down the road — not just one immediate transaction, as is the usual focus in customer acquisition. (This factor is especially valuable for subscription customers or retainer clients.)
Still, the trouble is that even with a stellar product and adept customer service managers, your retention rates may eventually underperform. How can you fight back?”.
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