Eric Siu says, “Running a successful Facebook campaign requires targeting your ads to the right customer base. And because it’s not always easy knowing which demographic is most likely to convert, it’s important to collect data from your campaigns. That’s why Facebook Audience Insights is a great tool for understanding your target audience.

Facebook has always been committed to working closely with its advertising partners. The company recently rolled out a number of changes to help its advertisers make their campaigns more successful. One of the biggest changes was Facebook Audience Insights, a new service that helps advertisers obtain a detailed understanding of their target audience.

Advertisers can use the new feature to study prospective customers and new leads, to improve their campaign ROI.

What information is available in Audience Insights?

Facebook Insights provides a treasure trove of data on the users you reach through the Facebook advertising platform”.

Getting Started With Facebook Audience Insights
MarketingSherpa

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