Katie Constantine says, “Who hasn’t heard the phrase “content is king”? It’s a mantra for marketing teams, but what type of content is the most effective?

Blogs are great at providing information for people who are digging deep to find the answers to their problems, but when there is a choice between reading a blog and watching a video, marketers are realizing that often times the video wins out.

But video marketing can quickly become an expensive project if a company does not know what it’s doing. Don’t let this thought dissuade you! These seven video techniques will make sure you don’t break the bank, but still end up with amazing video content.

1) Don’t Buy, Rent
First off, do not buy any video equipment. It’s just a waste of money and there are plenty of rental places that offer reasonable prices. The rental company you use depends on where you live, but make sure you choose one that offers equipment packages so you can rent in bulk”.

7 Video Techniques For a Limited Budget

HubSpot

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