Tim Peterson says, “Media companies have had Facebook’s Instant Articles all to themselves since the social network introduced the fast-loading mobile content format last May. But now, brands are finally able to get their hands on one of digital publishing’s shiniest new objects without piggybacking a publisher’s access.

Facebook has opened up Instant Articles to mobile publishing platform Steller so that people, including brands, using Steller’s app to create visual-heavy stories can now distribute that content on Facebook through Instant Articles, a Facebook spokesperson confirmed.

The deal between the two companies is similar to Facebook’s tie-up with WordPress that was announced earlier this week, which extends Instant Articles to anyone who runs a self-hosted WordPress site or pays for WordPress VIP, a customer base that includes publishers like Re/code and CNN, as well as brands like UPS, Spotify, Intuit and Izod. It also preempts Facebook’s plan to officially open up Instant Articles to all publishers in April”.

Facebook’s Instant Articles open up to brands through Steller

Marketing Land

Sharing is caring