‘How do the most popular brands manage blog comment sections?’ – Econsultancy
Tamara Littleton says, “Around 15 years ago, forums and blog comment sections were staples of brand-to-fan communication. But the world’s moved on.
While many choose to focus on social media channels, some of the world’s most popular brands still blog as they have spent years attracting readers and building an engaged community.
But how do they manage reader comments to ensure the engaged community doesn’t become a free-for-all?
In this post I’ll look at the different ways that brands curate comments on their blogs.
Free-for-all
Some brands allow anyone to post comments. It can be a great way to welcome new commenters.
Many people don’t take the time to leave comments; making them have to jump through hoops to leave a comment does little to encourage these people to contribute”.
How do the most popular brands manage blog comment sections?
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