‘Insights from 900 U.S. News Consumers: Millennials’ and older generations’ attitudes toward the news’ – MarketingExperiments
Liva LaMontagne says, “A recent study by MECLABS Institute, the parent research organization of MarketingExperiments, found that age is one of the factors that predicts the likelihood of consumers paying for a subscription to news sources. Older people were more likely to pay for subscriptions. The researchers tried to understand whether Millennials’ and older generations’ attitudes toward the news are different. How do Millennials see the value that news provides? A breakdown of attitudes toward the news by age shows Millennials’ views about keeping up with the news as less of a civic duty than older people, who feel responsible to follow the news and enjoy discussing it more than Millennials.
The study
From November 24-30, 2015, MECLABS conducted an online survey with a YouGov panel of 900 U.S. news consumers aged 25 and older, with household incomes of $40,000 or higher and who spent three hours or more in a typical week consuming news in print or digitally”.
Insights from 900 U.S. News Consumers: Millennials’ and older generations’ attitudes toward the news
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