‘SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?’ – MOZ
Alexandra Tachalova says, “Each search query in Google is a demand signal for us digital marketers. If you know exactly what users are looking for, you can easily spot what they’re likely to buy.
From a common sense point of view, it’s quite logical to say that if users search for something more, they are able (and likely) to buy more. As it turns out, this correlation doesn’t work within digital marketing niches. The commercial potential of a certain digital marketing service is not in direct proportion to the search volume it receives. In other words:
In the digital marketing industry, popularity doesn’t influence salability.
In the four digital marketing niches analyzed, I discovered:
SEO is still the most desirable service and it has the highest chance of leading to conversion.
Users want to know more about social media and content marketing, but they’re not ready to pay for it”.
SEO, PPC, Content Marketing, or SMM: Which Services Sell Best?
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