‘The six key components of mobile SEO in 2016’ – Marketing Land
Bryson Meunier says, “I recently read a droll quote in The Wall Street Journal from the always-entertaining aimClear CEO Marty Weintraub, who said, “The best mobile SEO these days is writing a check to Google.”
Weintraub was, of course, referring to shrinking real estate on smartphone search results in Google due to paid listings like product results, and maybe even to the disappearance of search results in mobile search altogether, as Google strives to get mobile searchers answers quickly, without forcing them to click through to a web page.
The absurdity of it is that giving Google money for search visibility is not SEO, but paid search, and the quote implies that mobile SEO might not be worth doing if you have a budget for paid search.
Look, it’s funny, and the last thing I want to do is ruin the joke. But as Shakespeare once said, “In jest, there is truth.” Weintraub’s definitely onto something with his take on the greatest woes of today’s mobile SEOs: lack of visibility relative to paid search”.
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