Barry Levine says, “On the heels of the Internet Advertising Bureau’s (IAB) recently released primer on ad blocking, the Alliance for Audited Media (AAM) has launched an Ad Block Gauge so websites can detect ad blockers.

It comes in a standalone version or as part of the Illinois-based organization’s new Site Certifier tool for website and app metrics.

Vice President of Product Leadership Joe Hardin told me that the Gauge is free when included with the Certifier, but there is a fee when it’s standalone. The pricing, like that of Certifier, is figured out on a case-by-case basis, dependent on traffic.

AAM bills the Gauge as “the industry’s first ad blocking detection technology available from an independent, unbiased third party.” IAB also offers a free ad blocker detection script, and other such tools are available from various ad tech companies and other sources”.

Alliance for Audited Media launches its ad blocker detection service

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