Jamily Gann says, “If you’ve searched Google recently, then you may have notice something different. In the past, searches for products pulled up two or three paid ads in the search results, and then along the right side of the screen, more paid ads were displayed. Those right-side ads? They’re gone now. In their place is an opportunity for ecommerce companies.
Hello Product Placement
The words “product placement” bring to mind characters drinking from a can of Coca-Cola during the most exciting scene in the movie. Well, okay, we can run with that. Only, instead of characters, it’s Google search results. And instead of Coca-Cola, it could be your product.

The paid ads in the results list haven’t changed, but there on the right side, we now see a grid with products that are relevant to the search. Anyone planning to do a bit of shopping just passed a window with everything they ever wanted on display”.

Google Eliminates Sidebar Ads: Here’s What it Means for Ecommerce

HubSpot

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