‘How to Maximize Your Content’s Reach on Social Media’ – MarketingProfs
John Unger says, “It’s not tough to publish on social media: With a few clicks you have a post on Facebook, a tweet on Twitter, or a video on YouTube.
The tough part, as you know, is getting found, viewed, read, liked, and shared—and doing it without annoying people.
Here are some ideas to think about, along with “how to” tips and tactics that should help you get your content found.
1. To Share or Not to Share
Understanding Why People Share
Why do you share something you have read on social media? Probably for one of the following reasons:
You believe that others will want the information: Your mom might like that recipe, a colleague might want to read a post on a new app, etc.
You care about something and you want others to care about too: When Hurricane Katrina devastated New Orleans, there was a relief fund; you shared because you wanted others to get involved”.
Comments are closed.
