‘Search Alert: How to Find Your Brand’s Social Audience’ – Business.com
Andy Beohar says, “Social media is one of the best marketing tools out there for businesses, but it’s only effective if you’re targeting and connecting with the right audience.
Finding your audience doesn’t have to be complicated, but it will require planning and research on your part to make sure you spend time and resources optimally.
With a little preparation and legwork, these easy tips will help you build your brand’s social audience and visibility seemingly overnight.
Understand Your Target Audience
Before you can find your audience, you need to know who you are looking for.
Who is your ideal buyer, where do they work, and what are some of their key traits?
Start building buyer personas of your ideal customers, the more specific, the better”.
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