‘A Roadmap for Launching a New Product with Email’ – Aweber Blog
Monica Montesa says, “Bringing a new product into the world is an exciting time indeed. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out.
But wherever you are in the development process, it’s never too early to think about how you’re going to promote This New Thing. And as part of that plan, there should definitely be a place for email marketing.
According to Direct Marketing Association, 66 percent of consumers have made a purchase as a result of an email, which beat out social and direct mail. As the most effective tool you’ll want in your promotion warehouse, developing an email strategy will be key. After all, there’s more you can do than simply sending an email out to your subscribers to announce it’s here”.
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