‘Google AdWords Benchmarks by Industry’ – MarketingProfs
Ayaz Nanji says, “Which industries have the highest, or lowest, Google AdWords click-through rates, engagement levels, and costs?
To find out, WordStream examined 2,367 US-based client accounts from a wide range of verticals accounting for $34.4 million in 2Q15 AdWords spend.
The researchers looked at data for both Google AdWords’ Search and Display networks. Median click-through rate (CTR), cost per click (CPC), conversion rate (CVR), and cost per action (CPA) were calculated for each industry examined.
Below, key findings from the report.
Click-Through
Dating and personal services companies have the highest median paid search CTR (3.40%) of the industries examined; technology companies have the highest median display CTR (0.84%)”.
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