Ben Davis says, “On Friday, Google explicitly stated what it expects from bloggers who receive free products (read the blog post here).

In a nutshell: a prominent clarification of a commercial relationship, a no-follow link and content that isn’t suspiciously hotchpotch.

We already knew this, so why has it peeved some SEOs?

When is a link a natural link?

The Google blog post in question prompted some SEOs to bemoan the fact that marketers are finding it increasingly difficult to earn organic traffic.

Hasn’t Google made online PR a more tricky proposition than offline?

If a company sends a product to a blogger, it does not dictate what that blogger writes. Indeed, bloggers often explicitly state that being sent free products does not in any way guarantee blog coverage”.

Google’s got it right: Instead of bribing bloggers, sort out your website

‘Econsultancy’ Blog

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