Barry Levine says, ““Customer obsession” is one of the most popular buzz-phrases, denoting an approach that places customer satisfaction and a great customer experience above everything.

The reason: a happy customer can become a loyal customer. Per Bain & Company, a five-percent increase in customer retention can boost profits from 25 to 95 percent.

As Head of Digital Marketing Strategies and Marketing Technologies for medical distributor McKesson, Rohit Prabhakar is very aware of how digital marketers try to satisfy him as a customer.

An essential component of Prabhakar the customer (who is speaking at our MarTech conference next week) is that he and his wife have two children, aged six years old and six months old.

“There are lots of sites where you sign up” when you have a newborn, he observed. Most of them, he added, just send generic discount coupons to get you to buy baby-related products”.

How “customer obsession” can focus your marketing tech selections

Marketing Land

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