Jack Simpson says, “The ability to elicit emotions in people has been an integral part of marketing for decades, and for online video advertising it is particularly important if you want people to share and engage with your content.

But the emotions people feel in response to particular video ads differs greatly across the world, and between different demographics such as age group and gender.

In this post I’m going to cover some key global trends in terms of emotional reactions to online video ads.

The trends data comes from Unruly, which collected first-party data from more than half a million consumer responses to thousands of video ads across the world.

And to learn more on this topic, book yourself onto Econsultancy’s Video Marketing Strategy Training.

1. Online video ads are most likely to make people feel happy

Across the world, the emotion people are most likely to feel when watching a video ad is happiness, which I suppose is kind of nice even for a cynic like me”.

Seven tips for driving an emotional response to video marketing

‘Econsultancy’ Blog

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