Alexander Skorka says, “The success or failure of a dashboard is closely linked to data visualization: Focus on users and their tasks, and you’re likely to succeed; focus purely on data visualization, and you’ll fail.

That’s because tailoring your dashboard to user needs transforms ideas into action, and data visualization into visual management support.

So what specific measures can you take to ensure such success?

Consider the following three questions and then take the action steps described if the answers to them are “no.”

1. Is the provided information relevant to users, and do they have the tools to influence them?

Consider your daily commute to work. If you driving, you use the most popular dashboard of all—the car’s dashboard. Thankfully (for purposes of this article), that dashboard is a perfect example of a badly designed one—because designers were primarily concerned with pure data visualization”.

The Problem With Marketing Dashboards: Pure Data Visualization Is Rarely Successful

HubSpot

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