Chris Kerns says, “In the world of social media, marketers are always looking to optimize their tactics to reach the most people in the most powerful ways. We work hard to plan the time, language, imagery and tone/voice of every social communication as we meticulously craft out our calendars with precision.

The examples we often look to for guidance are from campaigns across the industry with a good amount of polish and planning behind them. Award-winning content is usually meant for a brand’s entire audience, to be shouted from a megaphone to all followers and fans.

But there’s another side to social media marketing: the 1:1 conversations that brands are having with individuals every single day. These conversations can’t be planned; they have to be fast, helpful and executed at high volumes”.

The “social iceberg”: The data on 1:1 marketing may surprise you

Marketing Land

Sharing is caring