Amie Mars says, “Focusing on the customer experience by using customization and personalization has become increasingly popular among businesses in recent years.

Statistics show a 42 percent higher conversion rate for sites using personalized CTAs, and 76 percent of marketers defining real-time marketing as personalized content in response to interactions.

Personalization will continue to be used at an increasing rate due to the positive results it delivers.

Use the techniques below to improve the quality of your content, which will in turn, improve the customer experience.

Related Article: Content Marketing Done Right: What Works And What Doesn’t

Be an Expert on Useful Content
This can be easier said than done. Pinpointing and publishing content that is useful to your readers can be a challenge to some businesses”.

The Write Stuff: Techniques to Help Produce Worthy Quality Content in 2016

Business.com

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