‘What I Learned at #SearchFest 2016 Will Make Me a Better Marketer’ – MOZ

Jennita says, “Over the past 9 years, I’ve probably attended hundreds of marketing conferences. In the early days, I was an attendee there to learn all the things. Then after I started at Moz, I attended them as “press” and I would write about the conference on the Moz blog and live-tweet and such. At some point along the way I began to speak at different events: first about SEO, then social media, now community, and all the marketing in between.

At every conference I attend, no matter what my role is, I try to walk away with one tactic, one idea, one thing I can take back to my team and test, or implement, or even just understand better. After so many events, though, it can be difficult. Certainly not because I know all the things, and not because the speakers aren’t giving out excellent advice — but because after so many events, it all starts to sound the same. It’s not the same, of course (except for those few times I’ve attended the same conference two years in a row and saw the exact same presentation from a couple folks. Yikes!)”.

What I Learned at #SearchFest 2016 Will Make Me a Better Marketer

MOZ Blog