‘Content marketing and personal branding go hand-in-hand’ – Marketing Land
Rebecca Lieb says, “Most professionals reach a point in life where, even if you don’t have kids yourself, close friends unleash their recent college graduate offspring upon you for career advice. This has been happening a great deal lately (Suddenly all those Dylans and Dakotas are no longer three years old, but instead in their 20s. Time flies).
Over the course of many a coffee date and email exchange, the one piece of advice I find myself dispensing most often to all these bright and eager young things is to work on building a personal brand to advance their professional ambitions.
This realization was simultaneous with two other light bulbs igniting: The first is that this advice applies to anyone, regardless of age or résumé. The second is that all this personal branding boils down very neatly to content marketing, and therefore, to creating and applying a content strategy not to an organization, product or service, but to yourself”.
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