Patricio Robles says, “Google has unveiled Analytics 360 Suite, “a complete measurement platform” targeted at enterprise marketers.

According to Google VP of Analytics, Display and Video Products, Paul Muret, Google Analytics 360 Suite is designed to give marketers “a complete view of the consumer journey and then make sense of it all.”

Once they have insight, Google aims to help marketers drive results.

To do all of this, the search giant has combined six products into a single platform:

– Audience Center 360, a data management platform (DMP).
– Optimize 360, a website testing and personalization solution.
– Data Studio 360, a data and visualization tool that can be used to analyze data collected by all of the Google Analytics 360 products”.

Google courts enterprise marketers with launch of Analytics 360 Suite

‘Econsultancy’ Blog

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