‘Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments”’ – Marketing Land
Barry Levine says, “Google is making a bigger play in the marketing data arena today, with the announcement that it is launching a new enterprise-oriented measurement platform called Google Analytics 360 Suite.
In an announcement post appearing today on the blog Inside AdWords, Vice President of Analytics, Display, and Video Products Paul Muret wrote:
“Sophisticated marketers who use analytics platforms are 3X more likely to outperform their peers in achieving revenue goals. It’s no wonder enterprise-class marketers have been telling us they need more from their marketing analytics tools. Many toolsets can’t cope: They’re too hard to use, lack sufficient collaboration capabilities, are poorly integrated”.
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