Barry Schwartz says, “Google announced they will be increasing “the effect of the ranking signal” for the mobile friendly ranking update. Google said this boost will happen at the beginning of May and will roll out gradually over time. It is not expected that this update will be as significant as the initial update on April 21, 2015.

Klemen Kloboves, a Google Software Engineer, wrote:

Today we’re announcing that beginning in May, we’ll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly.
“The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank well if it has great, relevant content,” Kloboves added”.

Google to boost the mobile-friendly ranking factor in May 2016

Marketing Land

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