Melody Gambino says, “In the way that a lot people are freaked out about the possibility of a Donald Trump presidency, many in our industry are gnashing their teeth at the growing insurgency that is consumer ad blocking.

In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of the Trump campaign, people are revolting against the often intrusive and mostly irrelevant ads that are being served up.

This is not the time or place for partisan politics, so I won’t comment on the presidential primaries, but I can tell you that ad blocking will be mitigated, if not eliminated, as a concern if we as an industry rededicate ourselves to consumer engagement and relationship building.

No more scattershot desktop and mobile buys using outdated data; no more creepy, relentless cyber-stalking — otherwise known as bad retargeting”.

How live audiences in real-time marketing are key to programmatic success

Marketing Land

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