‘Reality Check: Virtual Reality Isn’t A Real Market. Yet.’ – Forrester
JP Gownder says, “You’re probably hearing a lot of endless, excessive and short-term virtual reality (VR) hype. For example, at SXSW 2016, a great deal of time and energy is being devoted to VR experiments, new media announcements, and demonstrations.
The reality? The vast majority of consumers aren’t there yet, don’t know or care about VR, and won’t know or care in 2016 unless they are hardcore gamers. And only a few forward-looking enterprises – digital predators – are experimenting with VR in effective ways today.
At Forrester, we believe that VR will find its place in the pantheon of important computing platforms, eventually reshaping the way workers work, enterprises interact with customers, and consumers perform a variety of tasks. In other words, it’s going to be a real market… at some point.
Too many clients think that VR is a platform that they simply must address in 2016. We think that’s premature. Even in the era of hyperadoption, VR must overcome key obstacles to gain mass market status”.
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