‘Sales Automation’s Dirty Little Secret’ – HubSpot
Leslie Ye says, “There’s a ton of sales automation software out there. It’s supposed to help you crush quota, send better email, and make your job easier. These companies promise that once you implement sales automation, you’ll sell more, better, and faster.
It sounds nice, but there’s something none of these vendors are telling you — and something you probably don’t want to hear.
Sales automation alone will not and cannot make you a better rep.
That’s because much of the sales software out there is merely designed to help you do more of the same things that aren’t working.
It’s understandable why sales leaders purchase tools that automate the sales process. It’s becoming increasingly hard for reps to connect with buyers, and buyers need salespeople less than they did several decades ago”.
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