‘Should we be in the creative’s corner against programmatic?’ – Econsultancy
Ben Davis says, “At Econsultancy’s recent Creative Programmatic conference, I was struck by a healthy scepticism towards some areas of personalization.
Then this morning I read a beautifully concise post from the Ad Contrarian.
I’ll quote from both the conference and the blog post and you can make up you’re own mind as to the dangers posed by personalization to the art of advertising.
The Ad Contrarian:
Small picture marketers know a lot of little things…They create tightly focused advertising and put it in front of a select number of precisely targeted individuals.
On the other hand, big picture marketers know a few big things…They work very hard to produce widely appealing materials and put them everywhere. Then they stand back and let probability do the work”.
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