‘The 7 Emails You Need to Be Sending Your Mailing List’ – Business.com
A J Agrawal says, “Email marketing is far from dead. When done right, email marketing can make it 50 percent more likely that you will make a sale.
But getting someone to subscribe to your list is only half the battle.
Keeping them on your list and nurturing them like a young plant is how to convert a customer into a fan and a fan into a brand loyalist.
These seven emails should form a vital part of your list management techniques.
1. The Welcome Email
The welcome email is the first introduction to your list. Ignoring the double opt-in email for a moment, the welcome email is what your subscribers will get when their subscription has been approved.
This is where you have to make your mark. Forget about a long and complex email at this stage. What you really should be doing is reiterating how grateful you are and what the person can expect from your list”.
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