Pratik Dholakiya says, “Link building remains the cornerstone of most search engine optimization efforts. According to Moz’s “2015 Search Engine Ranking Factors Study,” links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm.

But one of the most common issues for small businesses is the struggle to build quality links. Lacking unfamiliarity with current SEO best practices, many small firms still fall for the infamous black hat tactics to get links.

That is a mistake.

You see, search engines will continue to crack down on link exchanges, paid anchor placements and other shady approaches to building links.

Therefore, it is best to avoid these “old school” methods and focus on relevant, authoritative links that drive real traffic”.

6 strategies to build links for your small business website in 2016

Marketing Land

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