‘Blurred Lines: When Marketing, PR, and Content Overlap’ – MarketingProfs
Aly Saxe says, “From social selling to new opportunities with mobile advertising, every marketing organization now has a cornucopia of channels through which to work its magic.
Yet, different channels and opportunities demand different skills, and the effort needed to coordinate all the necessary components and team members is immense. It can be confusing at best, unproductive at worst.
Let’s take a simple example: an infographic.
You’ve compiled the information and applied beautiful design. Now what? You probably have 10 different channels to send it through. Should one person own every channel and strategy for promotion? I mean, it’s just a simple infographic, right?
The answer is “no,” and here’s why”.
Comments are closed.
