‘Boomerang: More Than Just a Weapon’ – Forrester
Ryan Skinner says, “Forrester has a long tradition of boomerangs— former employees who re-join the company—and I joined their ranks back in January. It’s been an incredibly busy first few months, but I wouldn’t have it any other way. The quick re-immersion has meant that I’ve started to solidify my coverage area (social marketing primarily with a bit of overall marketing strategy sprinkled in), had some great collaborations with the rest of the social team (Erna, Jessie and Sam), and already have an updated piece of research to share.
We’ve just published our updated Vision report for the Social Marketing Playbook, Integrate Social Into Your Marketing RaDaR. With the near-ubiquity of social—both in consumers’ lives and marketers’ plans—it’s more important than ever to ensure that you have a strategic, measurable approach to social marketing. This updated report has new data and examples to help you make the most of social across the entire customer lifecycle, making the just-checking-the-box style of social planning as unnecessary as it is obsolete”.
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